When you export HTML from PowerPoint using PPT2HTML, here's what happens:
Placeholders look like this: :Slide.Image:
That's Slide dot Image with a colon on both ends (an anatomical improbability unlikely to be found anywhere outside of computerdom)
See the PLACEHOLDERS section for detailed information on each placeholder and how/when you'd use it.
You can start here What placeholders can I use in my template? and then read the following entries for detailed information.
PPT2HTML replaces each placeholder with the appropriate image name, URL, link or other text when it makes the HTML for each slide. In effect, placeholders are like the "merge fields" you may have used in your word processor.
For example, each time PPT2HTML finds :Slide.Image: in the template, it replaces it with the name of the image it has exported for that particular slide, so when you view the HTML file, you see your slide image.
That, in a nutshell, is all there is to it.
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