If you need to show Friday's placeholders in the HTML Friday generates, you'll find that it isn't easy, since Friday's job is to replace the placeholders with other content.
You can fool him thus:
:placeholder:
That is, instead of literal colons, type :
Friday won't see this as a placeholder, but browsers will display : as a colon -- like this -- :
If you have to use this or other similar HTML workarounds often, create a Custom Tag that automatically adds the text for you.
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Friday The Automatic FAQ Maker